Home - Free Marketing Scorecard Quiz
Discover exactly where your studio stands and get your personalized growth plan
Let's start with your studio basics and how your online presence is working for you
Please share your thoughts on these key areas to help us better understand your studio and create a more personalized growth plan.
What are your primary goals for growth in the next 6 - 12 months? Are there specific areas (e.g., increasing student enrollment, expanding class offerings, or boosting retail sales) where you are seeking to drive revenue growth?
What challenges do you face in attracting new students or clients to your dance studio, and how satisfied are you with your current lead generation strategies?
How would you rate your current online presence (website, social media, reviews, etc.)? What areas do you feel need the most improvement to better represent your studio?
Rate how well your website converts visitors into students with clear calls-to-action and easy sign-ups.
Rate how effectively you use social media platforms to consistently bring in new students.
Rate your proven systems that turn studio visitors into paying students.
Rate how well you have automated email sequences that nurture new leads into students.
Rate how well you use automated text messaging to follow up with new leads.
How well do you know and nurture relationships with your dance families?
Rate how well you segment customers by age, dance style, loyalty level, etc.
Rate your systematic approach to acquiring new customers with measurable results.
Rate how well your loyalty program keeps students engaged and coming back.
Rate how well you celebrate student birthdays with automated or personal messages.
Rate how often you personally call or connect with your VIP and loyal customers.
Your paid advertising and content marketing that brings in new families
Rate how consistently you run paid ads on Facebook, Instagram, or other platforms.
Rate how well you use Facebook pixel and retargeting ads to re-engage website visitors.
Rate how consistently you post content that showcases your studio and attracts attention.
Rate how actively your community likes, comments, and shares your social media posts.
Rate how often you create compelling video content that tells your studio's story.
Your higher-level programs and how you communicate with families about them
Rate how systematically you recruit and enroll students into your competitive programs.
Rate how well you manage relationships and communication with your competition families.
Rate how well you have dedicated marketing and communication for your competition teams.
Rate how often you make personal sales calls for higher-level programs and private lessons.
Rate how consistently you send valuable, engaging emails to your customer base.
Your presence in the community and how you build your studio's reputation
Rate how consistently you use text messaging to communicate with your dance families.
Rate how well you participate in community events and build local partnerships.
Rate how well you use social media to highlight your community connections and involvement.
Rate how consistently you maintain your brand image across all communications and appearances.
Rate how well you use podcasting or video content to establish yourself as a dance industry authority.
Calculating your score...