Free Dance Studio Marketing Scorecard Quiz

Dance Studio Marketing Scorecard

Discover exactly where your studio stands and get your personalized growth plan

Step 1 of 5 - About 6 minutes to complete

How to Score Your Studio:

  • 1 = Not at all
  • 2 = Just getting started
  • 3 = Doing okay
  • 4 = Pretty good
  • 5 = Absolutely crushing it!

Website & Online Presence

Let's start with your studio basics and how your online presence is working for you

Tell Us About Your Studio Goals

Please share your thoughts on these key areas to help us better understand your studio and create a more personalized growth plan.

What are your primary goals for growth in the next 6 - 12 months? Are there specific areas (e.g., increasing student enrollment, expanding class offerings, or boosting retail sales) where you are seeking to drive revenue growth?

What challenges do you face in attracting new students or clients to your dance studio, and how satisfied are you with your current lead generation strategies?

How would you rate your current online presence (website, social media, reviews, etc.)? What areas do you feel need the most improvement to better represent your studio?

Website & Online Presence Scoring

1. Is your website actively helping you get new students?

Rate how well your website converts visitors into students with clear calls-to-action and easy sign-ups.

2. Are you using social media to attract new students?

Rate how effectively you use social media platforms to consistently bring in new students.

3. Do you have systems in your studio that help convert visitors into students?

Rate your proven systems that turn studio visitors into paying students.

4. Do you send automated emails to new leads?

Rate how well you have automated email sequences that nurture new leads into students.

5. Do you send automated text messages to new leads?

Rate how well you use automated text messaging to follow up with new leads.

Customer Relationships

How well do you know and nurture relationships with your dance families?

6. Do you organize your customer database by different groups?

Rate how well you segment customers by age, dance style, loyalty level, etc.

7. Do you have a proven system for getting new customers?

Rate your systematic approach to acquiring new customers with measurable results.

8. Do you have a loyalty or rewards program for your students?

Rate how well your loyalty program keeps students engaged and coming back.

9. Do you send birthday messages to your students?

Rate how well you celebrate student birthdays with automated or personal messages.

10. Do you personally reach out to your best customers?

Rate how often you personally call or connect with your VIP and loyal customers.

Marketing & Advertising

Your paid advertising and content marketing that brings in new families

11. Are you running paid ads to get new students?

Rate how consistently you run paid ads on Facebook, Instagram, or other platforms.

12. Do you retarget people who visited your website?

Rate how well you use Facebook pixel and retargeting ads to re-engage website visitors.

13. Do you post engaging content that showcases your studio?

Rate how consistently you post content that showcases your studio and attracts attention.

14. Do your students and families engage with your social media?

Rate how actively your community likes, comments, and shares your social media posts.

15. Do you create videos that tell stories about your studio?

Rate how often you create compelling video content that tells your studio's story.

Premium Programs & Sales

Your higher-level programs and how you communicate with families about them

16. Do you actively recruit students for your competition teams?

Rate how systematically you recruit and enroll students into your competitive programs.

17. Do you have a system to manage your competitive families?

Rate how well you manage relationships and communication with your competition families.

18. Do you market your competition programs specifically?

Rate how well you have dedicated marketing and communication for your competition teams.

19. Do you personally call families to sell premium programs?

Rate how often you make personal sales calls for higher-level programs and private lessons.

20. Do you send regular emails to your families?

Rate how consistently you send valuable, engaging emails to your customer base.

Community & Brand

Your presence in the community and how you build your studio's reputation

21. Do you send regular text messages to your families?

Rate how consistently you use text messaging to communicate with your dance families.

22. Are you actively involved in your local community?

Rate how well you participate in community events and build local partnerships.

23. Do you showcase your community involvement on social media?

Rate how well you use social media to highlight your community connections and involvement.

24. Do you maintain consistent branding in everything you do?

Rate how consistently you maintain your brand image across all communications and appearances.

25. Do you have a podcast or video series?

Rate how well you use podcasting or video content to establish yourself as a dance industry authority.


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